It's surprisingly easy to use over-complicated language, that can overburden the minds of even super-smart people. It reduces your ability to engage and thus persuade. But how can political campaigners reduce the cognitive load they are putting on people? We like this simple guide written by B2B tech coms experts Radix: https://radix-communications.com/how-to-write-for-the-human-brain/
The fact that this guide is for people who want to communicate to already well-informed technology wonks, proves you can't be too smart to benefit from low-cognitive load messaging.
Send us an email if you'd like help with political messaging: contact@stratagem.global
