What can reveal detailed insights into campaign launch messages?
- Stratagem.Global
- Oct 4, 2019
- 1 min read
Updated: Oct 9, 2019
One answer is dial research, where voters in focus groups, and even large online panels, turn a dial from 0 to 100 to express their views on what they are seeing and hearing, live, in-the-moment.
We use this technique to great effect, but if you've not seen it in action, then this set of videos shows the outputs for a variety of campaign launches:
Talk to us if you'd like to know more.
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